I've bloody loved being the Creative Director at me&u and Mr Yum. Spanning three and a half years, I've helped lead the evolution of two category-defining hospitality tech brands, shaping their visual identities, campaigns, and product storytelling as the two transformed the way people order and pay in venues.

I worked at the intersection of brand, product, and culture — building creative systems that scaled across markets while keeping the energy, irreverence, and hospitality-first spirit that made both brands iconic.

Below are examples of a global rebrand, the coining of 'Aus Hospo T-shirt Day', merch design examples and product marketing examples.